This exhibit design is for the Healthcare Convention & Exhibitors Association show. This show focuses on the needs of both healthcare exhibit marketers and medical meeting organizers.
Rather than being "safe" and designing a typical medical exhibit, we chose to be more "Wow!". What is it that gives us life? Human blood. We designed the large half-round to be a large blood vessle with samples of our designs in clear acrylic spheres to represent blood cells. The graphics are backlit and also create a halo-lit effect on the wall of the half-round. The background structure mimics the idea of muscle fibers.
Although the client doesn't usually get the representation in the design, what they see is an eye-catching exhibit that is not like the others on the show floor. It is very unique, and stops traffic.
If we can do a "Wow!" design like this for ourselves, imagine the "Wow!" we can do for you. |
